Picking Your Type Of Horror

My Favourite horror and it's target audience
I've picked Case 39 as my favourite horror film because this psychological horror, plays on your mind throughout the film, its dark and twisted, making you feel insanity through the characters. The twist within the film makes you feel shock and therefore is a good advertising technique as its unique and is a good story to tell friends, therefore, getting them to watch it. Psychological horrors target both genders, because there are not the bloody gory scenes that the stereotypical female doesn't like. It's audience mainly consists of clever solus supporters of this genre, as they like to guess the ending, before the twist is revealed. Other films that follow this example are Hide and Seek ($123 million), The Others ($210 million) and What Lies Beneath ($291 million). Psychological horrors appear mostly to the mainstream audience, this is backed up by the amount of money made by the films, as a lot of people can go and view them, as it apeals to many peoples taste.

Analysis of my favourite trailer
This scene from Case 39 uses many typical horror conventions, to make the audience feel scared and 'shudder'. This is essential, as horror comes from the latin "horrere" wich means 'to shudder'. The diegesis at the begining suggests its a psychoilogical horror too, with the 'haunted' house, and 'cute' little girl. The first convention is collision cutting, because it's such an easy way to increase the speed of the action and raise your pulse simultaneously. Collision cutting is used throughout, as at the start of the trailer, fades are used to drag the shots out, especially when the girl is being 'cute' (and is also used to build suspense). However, when things turn nasty as time goes on, the the amount of shots increases, to create shock and drama, this is why collision cutting is so effective; contrasting against slow to quick/ good and evil. Instead of the fade though, black pauses are used to act like a barrier to the next shot, like flickering lights, to create many jump-scares. Parallel music is used to fit to the mood of the scene, it also plays alongside collision cutting to add to the horror. Again at the start it sounds calm yet a little bit creepy, like a wind up jewelry box, plus the base is a little off-settling, establishing the type of the film instantly. As time goes on the bmusic becomes a bit more active and the beat increases, more like an action film, building the audience up to something. As each shot changes a 'boom-ing' sound is given off to help impact on us. There is also silence building up to the house, making us on edge and nervous, the sound also grtadually increases to help scare us furthermore. This technique is used frequently in horrors, just like collision cutting to contrast, and increase the scare rating, making an increasingly emotional montage.